Calgary, unless noted2026
Heating
- Furnace diagnostic
- C$89–150
- Igniter
- C$200–350
- Blower motor
- C$400–800
- Control board
- C$400–900
- High-efficiency furnace, installed
- C$4,500–7,500
- Furnace replacement, Edmonton
- C$4,500–9,500+
Guide · Missed calls
What a missed call costs an Alberta trade shop
A call you don't answer can be a job for the next shop on Google. Put in your own numbers to see what that adds up to each month, then see where the research figures come from.
Updated
01Calculator
Your missed calls, in dollars
The estimate updates as you type.
Jobs at risk
- Missed calls a month
- about 22
- Would have booked (25%)
- about 5.4 jobs
- Average job
- C$300
Revenue at risk each month
C$1,625
About C$19,500 a year. Revenue, not profit.
Compared with NoMissedJobs
C$59 a month, with 200 minutes of calls included.
One job a month at your average value would cover it.
How it's worked out: missed calls a week × 4.33 weeks in a month × the share that would have booked × your average job value. It's an estimate from your numbers, not a promise.
Private: the calculator runs in your browser. What you type isn't sent anywhere or saved.
02The research
Why a missed call costs so much
A lot of calls never reach a person, and many of the ones that do turn into work.
4 in 10
callers didn't reach a person.
Invoca's 2025 benchmarks, from more than 60 million calls across industries: 61% of callers reached a person.
62%
of calls went unanswered or to voicemail.
A 2016 study of 85 small businesses by 411 Locals, a US marketing company. It's older, with a small sample.
46%
of home-services phone leads converted.
Also from Invoca's 2025 benchmarks, for home-services businesses.
In the January 2024 cold snap, a family near Lethbridge called six or seven heating companies, and none could come until that evening. A Calgary plumber was booking new customers at least three days out.
Sources
- Invoca, 2025 call benchmarks (60M+ calls): across industries, 61% of callers reached a person; home-services phone leads converted at 46%. Reported by Supply House Times.
- 411 Locals, 2016 study of 85 small businesses: 62% of calls went unanswered or to voicemail. Older study with a small sample.
- CBC News Calgary, January 2024: coverage of furnace and frozen-pipe calls during the Alberta cold snap.
Third-party figures, not NoMissedJobs data.
03Alberta job prices
What one job is worth
Published 2026 prices for common jobs in Calgary and Edmonton, to check your average job value against. They're revenue, not profit, and your prices will differ.
Calgary, unless noted2026
Plumbing
- Established company, per hour
- C$95–150
- Emergency or after hours, per hour
- C$150–250
- Water heater replacement, Edmonton
- C$2,800–5,500
The Calgary rates are one plumbing company's published estimates. The Edmonton figure is the average spend.
Calgary2026
Electrical
- Service call, first hour
- C$150–250
- 100 A panel upgrade
- C$1,500–3,500
Calgary2026
Roofing
- Hail re-roof, 30 squares, Class 4 shingles
- C$18,000–26,000
Paid by insurance, less the homeowner's deductible.
Sources
- Alberta Home Services, Calgary furnace repair costs (2026).
- Hydro-Flo Plumbing & Heating, furnace replacement costs in Edmonton (2026).
- Calgary Plumbing Quotes, plumber costs in Calgary (2026).
- The Plumbing Pros, water heater replacement costs in Edmonton (2025).
- Calgary Electrical and Plumbing, electrician and plumber costs in Calgary (2026).
- Good Roofing Calgary, hail damage roof costs (2026).
Third-party price guides, not NoMissedJobs data.
And what it cost to make the phone ring
If the call came from a Google ad, you paid for the click whether you answered or not. ScopeX Media's 2026 guide for Calgary service businesses puts a click at about these amounts. It doesn't say which currency.
| Trade | Per click |
|---|---|
| Plumbing | $15–45 |
| HVAC | $15–50 |
| Electrical | $10–30 |
| Roofing | $15–40 |
04What to do about it
Three ways to miss fewer calls
Forward the calls you can't answer
Set your cell to forward on no answer, busy and unreachable. It still rings first, and the calls you miss go somewhere that answers instead of voicemail.
Call back fast
In a cold snap, people keep dialling until a shop can come. The sooner you call back, the better your chance of getting the job.
Have every call answered
An answering service or AI receptionist picks up when you can't. NoMissedJobs answers in one ring, 24/7, books the job into your calendar and texts you the details, for C$59 a month.
05FAQ
Missed call questions
Next guide
Codes for TELUS, Rogers, Bell, Koodo, Fido and Freedom, plus landlines.
Want to see it handle a call? Try the demo.
Is this revenue or profit?
Revenue. The calculator multiplies the jobs you might have booked by your average job value. What you keep after parts, wages and fuel is less.
How do I count my missed calls?
Look at your phone's recent calls for a normal week and count the ones you didn't pick up. Leave out spam, and calls you returned in time to book the job.
Where do the numbers on this page come from?
From the sources linked under each section: Invoca's 2025 call benchmarks, a 2016 study by 411 Locals, CBC News, ScopeX Media, and published Calgary and Edmonton price guides. None of it is NoMissedJobs data. The calculator only uses the numbers you enter.
What does NoMissedJobs cost?
C$59 a month, with 200 minutes of calls included (about 65 calls at 3 minutes each). Extra minutes are C$0.25 each. Every feature is included, with no setup fee and no contract.
Stop sending jobs to voicemail.
Book a 15-minute demo. We'll show it answering a call for a shop like yours and answer your questions.
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